Android Market Becomes “Google Play,” Reflects
Google’s Multiform Content Aims
Android Market is dead. Long live Google Play! Today, Google announced that it is changing the name of its Android Market to Google Play, a move it hopes better reflects that the marketplace now offers more than apps, with content like books, video and music available even to those who aren’t using Android.
“This is really an acknowledgement that these experiences are relevant not just for a mobile environment but across the web,” said Jamie Rosenberg, Google’s director of digital conten
Google’s March To Selling Content
Over the past year or so, Google has been raping up how it sells content directly to consumers. The Google e Bookstore launched in December 2010. YouTube movie rentals were offered last May. Google Music began selling songs last November. None of these services were Android-specific, yet the Android Market slowly became a common storefront where this type of content could be purchased. The Android Market was given a face lift last July to better reflect that content beyond apps could be purchased. But that still implied that the content there was only available for Android devices. Given this, the change to “Google Play” makes a lot of sense. It immediately communicates that content within Play isn't for Android-only. That makes it a better storefront for those who are seeking an alternative to buying similar content from better known places like Apple’s iTunes Store or Amazon’s, well, Amazon. I’ll cover that further below. But first, the changes.
The New Look
Beginning today, Android Market changes its name to Google Play. This happens now on the web; on Android devices, the change will happen over the coming days, for those with Android 2.2 or higher (below that, Android Market stays Android Market). Here’s a look at the new branding on both the web and Android:
Google’s Multiform Content Aims
Android Market is dead. Long live Google Play! Today, Google announced that it is changing the name of its Android Market to Google Play, a move it hopes better reflects that the marketplace now offers more than apps, with content like books, video and music available even to those who aren’t using Android.
“This is really an acknowledgement that these experiences are relevant not just for a mobile environment but across the web,” said Jamie Rosenberg, Google’s director of digital contenGoogle’s March To Selling Content
Over the past year or so, Google has been raping up how it sells content directly to consumers. The Google e Bookstore launched in December 2010. YouTube movie rentals were offered last May. Google Music began selling songs last November. None of these services were Android-specific, yet the Android Market slowly became a common storefront where this type of content could be purchased. The Android Market was given a face lift last July to better reflect that content beyond apps could be purchased. But that still implied that the content there was only available for Android devices. Given this, the change to “Google Play” makes a lot of sense. It immediately communicates that content within Play isn't for Android-only. That makes it a better storefront for those who are seeking an alternative to buying similar content from better known places like Apple’s iTunes Store or Amazon’s, well, Amazon. I’ll cover that further below. But first, the changes.
The New Look
Beginning today, Android Market changes its name to Google Play. This happens now on the web; on Android devices, the change will happen over the coming days, for those with Android 2.2 or higher (below that, Android Market stays Android Market). Here’s a look at the new branding on both the web and Android:
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